FOR THE GODDESS WITHIN US
Be the woman you would look up to.
The following illustrations and collections of words — sometimes quotes, sometimes self expression — are also part of our treasures. Please write me if you are interested in acquiring some or in doing a collaboration.
Thea is a brand that wants to inspire us to live from the erotic. The erotic that translates as creative and feminine energy to validate ourselves, our intuition, our silenced voices. A brand that inspires us to build from the dream and to allow ourselves to be dreamers.
Thea translated from Greek mythology means goddess, the goddess inside everywoman. Thea was the Titan of sight and the mother of Helios, Eos and Selene: the sun, the stars and the moon. Thea was born in 2009 as my graduation project from my bachelor’s studies in Design. I am Adriana Almeida Meza, founder and creative director of Thea. Since I can remember I have been fascinated with jewelry. So I took this love and started creating poetical pieces.
During all these years I learned goldsmith techniques, joined other projects, went abroad to study a master’s degree in jewelry and immersed myself entirely in jewelry, all on the while Thea was quietly brewing, simmering but on hold. In 2020, with the lock down and much time to reflect, I made the decision to give my heart and soul back to this project and Thea was relaunched on the 8th of march of 2021. Since then it has been slowly growing and carefully developed, from the styles to the aesthetics, to the materials, the production and where to get the supplies. Taking care of ourselves also implies taking care of our place on Earth, that is just part of my own evolution as a human and maker.
Thea makes objects to inspire self-love and connection with our own inner child. Whether it is through jewelry, illustrations or text, the focus is on creating pieces based on the erotic, which from a psychological perspective is a contradiction of trauma; it is a life force deeply rooted in ancestral feminine wisdom.
I strive to grow Thea into more than a jewelry brand and to become a lifestyle brand by creating atmospheres inspired in the erotic’s life force of the feminine.
When I speak of the erotic, then, I speak of it as an assertion of the life-force of women; of that creative energy empowered, the knowledge and use of which we are now reclaiming in our language, our history, our dancing, our loving, our work, our lives.